The BID aims to inject life and vibrancy into Hammersmith attracting more people to the area and enhancing its identity as a desirable location to do business. The BID will promote the area to a London wide audience to raise its profile and attract investment.

We will deliver the following projects:

Promotion and advertising
The BID will deliver a five year marketing and promotion strategy aimed at publicising the BID area as an important destination in London. This will include a local businesses directory, PR, and advertising campaigns.

Pedestrian information
High quality pedestrian information panels will be installed within the BID area to provide maps and local information for employees, residents and visitors alike. The information panels will make Hammersmith town centre easier to navigate and enhance the streetscape.

Events programme
The BID will bring Hammersmith to life through a programme of events throughout the year.

Branding, public art and architectural lighting
The BID will commission the design and implementation of physical public art in the BID area which could also include architectural lighting.