HammersmithLondon’s Does My Butt Look Big in This? campaign aims to highlight the problem of smoking related litter in the BID area together with the correct usage of the Gum & Butt bins.
Since the Smoking Ban came into force in July 07, certain areas, such as outside some pubs and outside the tube stations, have shown an increase in smoking related litter.
Special bins have been installed around Hammersmith Broadway Station, the so called Gum & Butt Bins. The idea is that people stub out their cigarettes and then drop them into the bin section. Sadly however, feedback is that they are not being used properly. Whilst smokers have been seen putting out their cigarettes on the bin, they then drop the same butt onto the floor.
Inevitably, this leads to a further build up of unsightly smoking related litter which is difficult to clean up. Cigarette ends fall into gutters and grates, especially the grates surrounding the trees outside the Broadway station, and are missed by normal cleaning methods.
HammersmithLondon wants to reinforce the message that efforts of the individual are vital and everyone can make a difference. Research indicates that a clean and tidy place is more likely to stay that way and instinctively commands respect from everybody using the area.
